The Strategic Business Management programme is designed as a development programme that teaches participants how strategic, marketing, operating and financing decisions come together to drive business objectives.
The programme combines conceptual training in strategy with the immediate opportunity to apply concepts in a fast paced competitive and engaging board-based business simulation.
The “learning by doing” approach builds strategic thinking, triggers shared insights that lead to real behaviour changes in the workplace, and results in much higher retention than traditional training methods.
In this 1-Hr talk, you will get to learn why many seasoned business professionals, who have been through this programme, say they learned more about strategy and finance — and their impact on their business — than a formal finance course.
The programme simulates the workings of a company complete with manufacturing, solutions, sales, marketing and financial operations. This hands-on learning experience gives participants the opportunity to develop the following:
Understand the connections of the financial statements to the business
Develop, execute budgets, operational and strategic plans
Understand strategy and marketing frameworks
Manage customer receivables, supplier payables and loan re-payments in competitive business situations
Understand key financial ratios and analyse business performance
Create business diversification through multiple product lines and solutions development
Understand the concepts behind project valuations DCF and NPV
Who Should Attend
This challenging business simulation is designed for new as well as experienced managers or professionals in operational, sales and business management roles.
Note: We are now looking for organisations or individuals to partner us in promoting our highly acclaimed business acumen programmes in Myanmar . If you are an established training provider or an individual who has experience (with an MBA) facilitating business leadership programmes, we would like to hear from you.
About the Speaker
Sekar Shanmugam started his career at Intel as a Systems Engineer and has spent the majority of his 24 year career working in leading companies like Hewlett-Packard (HP) and Maxis Berhad (a leading mobile operator in Malaysia) in senior leadership roles.
His experience includes, among others, managing business units with full P&L, sales and operational responsibilities, guiding his organization through the 1997 Asian financial crisis and leading the integration efforts in Malaysia during the merger of HP and Compaq in 2001.
As Director of Service Delivery at HP Malaysia, he led his organisation to win the Computer World Malaysia "Best Support & Services" inaugural award in 2001 and again in 2002 against other industry IT giants.
In 2007, Sekar moved from the technology sector to work for a Khazanah Nasional (Malaysia’s sovereign wealth fund) agri-business start-up. As Director of Sales & Marketing, he spotted a gap in the market and led the creation of a new brand of packed fresh vegetables - probably a first in South East Asia in the targeted market segment.
Sekar joined Maxis in 2010 as General Manager of Corporate Business and the Public Sector - a USD170 Million business unit. At Maxis, he led the initiative to create new future revenue streams in the form of enterprise mobility services – ie. how does mobile technologies help organizations improve their productivity or increase sales.
Sekar is a proponent of educating employees on how businesses work so that they will be able to contribute effectively to the company’s business goals. He is currently the Managing Director of ProfitAbility in SE Asia – the regional partner to ProfitAbility Business Simulations, UK - a world leader in developing customised business simulation programmes.
Sekar holds a Degree in Electrical Engineering from the University of Malaya and an MBA from the University of Cambridge.
ProfitAbility Business Simulations is based near Oxford in the UK. Founded by two graduates from the Universities of Cambridge and Oxford about 25 years ago, ProfitAbility designs and delivers customised business simulations for some of the world’s leading companies – companies such as Siemens, Nestlé, Roche, Volkswagen and GKN.
ProfitAbility's business simulations are designed specifically to change behaviour, and to deliver measurably improved business outcomes.
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